Every October, brands all over the world put on their spooky faces — and ecommerce stores are no exception. Halloween has grown into one of the biggest seasonal shopping events of the year. From themed product drops to limited-time discounts, shoppers love the mix of fun and fright that comes with it.
But here’s the catch: standing out during Halloween isn’t easy. Everyone is trying to grab attention with ghosts, pumpkins, and “boo-tiful” deals. So, how do you make your brand different? The answer lies in smart, creative halloween advertising that hooks your audience the second they see it.
That’s why we’ve rounded up 46 fresh Halloween marketing examples for ecommerce in 2025, ideas that go beyond the basics. These are campaigns that attract eyeballs, drive clicks, and convert curious visitors into loyal customers. Whether you’re a small online shop or a growing brand, you’ll find inspiration here to make this Halloween your best sales season yet.
And if you want to create halloween ads without spending hours on production, platforms like Invideo can do the heavy lifting for you. It’s your AI-powered production house that writes scripts, designs visuals, and edits videos, helping you launch Halloween ads that actually hook your audience.
Why Halloween advertising matters in ecommerce
The holiday now drives big spending. As noted by several marketing blogs, Halloween is a major retail event with online purchases in the spotlight.
For your store, this means it’s time to think beyond “just a sale.” With the right creative twist, you can turn seasonal interest into real growth. That’s where strong halloween advertising comes in, especially when you combine creativity with timely offers. And tools like Invideo help you produce standout ads fast, whether you’re doing video, storyboards or visuals.
How to frame your strategy
Before diving into the examples, set a foundation:
- Define your target – Who are you talking to? Costume shoppers? Decor buyers? Kids’ parents?
- Pick a central theme – Spooky, fun, retro, minimalist. A theme gives cohesion.
- Leverage urgency – Flash sales, countdowns, limited editions make people act.
- Use visuals & video – Halloween gets visual fast: costumes, pumpkins, Halloween décor. Videos help. • This is where Invideo can help turn a script into an engaging ad.
- Tailor for each channel – Social, email, SMS, website banners. The message may stay the same, but the format changes.
- Track and optimise – What worked last year? What didn’t? Use those insights for 2025’s push.
A. Website / Landing Page Activation
- Change your homepage skin to a Halloween theme (jack-o-lanterns, dark hues, spooky fonts).
- Add a “Trick or Treat” pop-up offering a surprise discount.
- Feature a countdown timer to the end of the Halloween sale.
- Highlight limited-edition products, only available for a short window.
- Create a dedicated landing page: “Halloween Deals 2025” with curated items.
- Use bundling: e.g., “Fright Night Essentials” package at a special price.
- Offer free shipping if they check out before midnight on Oct 31.
- Use themed navigation labels: “Haunted Home Decor,” “Spooky Style,” etc.
- Show user-generated content (UGC) of customers in Halloween gear using your products.
- Display trust/pop-up features like “Only X items left” to push urgency.
B. Email & SMS Campaigns
- Send an “Early Access” email to loyal customers with special Halloween deals.
- Use subject lines like “Our spookiest sale ever” or “Get in costume-ready mode”.
- Segment your list: previous buyers vs new leads, and customize offers accordingly.
- Include a countdown timer in the email to build urgency.
- Use SMS alerts for flash offers: “2-hour surprise deal, go now!”
- Offer a “Buy one, get one” deal dressed up as a Halloween treat.
- Use themed visuals in the email: pumpkins, bats, dark backgrounds – but keep brand identity intact.
- Offer exclusive “ghost discount” codes only revealed in email/SMS.
- Send a reminder on Oct 30: “Last chance to grab frights & savings!”
- Use a “Thank you for shopping” email with a teaser for next year’s Halloween, build loyalty.
C. Social Media & Influencer Activation
- Create a Halloween-themed ad with a short video hook (5–10 sec) that stops scrolls.
- Use AR filters on platforms like Instagram or TikTok for Halloween look-ons users can try.
- Run a “best costume” contest where followers submit photos and tag your brand.
- Partner with influencers for a Halloween unboxing or themed product demo.
- Create a hashtag campaign: #SpookySavings2025 or #YourBrandHalloween.
- Use user-generated content reposted on your feed and stories: real people using your kits.
- Post behind-the-scenes: how you prepared for your Halloween collection.
- Run a live stream where you reveal a new Halloween product drop.
- Use platform-specific ads (Pinterest: haunting décor; TikTok: costume transformations).
- Create a “ghost-theme” short video ad using Invideo: layered visuals, quick cuts, call-to-action.
D. Paid Ads / Retargeting
- Retarget visitors who checked Halloween collections but didn’t buy, with ads: “Still thinking about it? Treat yourself.”
- Use Google Display + YouTube bumper ads focused on “Halloween Deals” keywords.
- Use Facebook/Meta dynamic ads showing Halloween collection items personalised per user.
- Use lookalike audiences: people who bought Halloween items last year get targeted with your 2025 deals.
- Use limited-time ad creatives: “Only 24 hours left till Halloween sale ends!”
- Split test creatives: one version full spooky visual, one subtle brand-tone Halloween. See which performs better.
- Use video ads produced via Invideo to boost engagement—story-led rather than just product-led.
- Offer ad-only discount code to track performance of paid channels.
- Use remarketing email + ad combo: ad reminds them, email gives the code.
- Measure ad lift: impressions, clicks, conversions, all tied to Halloween theme.
E. Upsell / Retention / Post-Purchase
- After a purchase, offer “Complete your look” cross-sell: add décor, add accessory bundle.
- Send a “Thank you” email with “More treats inside”—lead to next seasonal offer or loyalty points.
- Use a “next-year preview” teaser: “Halloween 2026 is already shaping up…” to build anticipation.
- Collect UGC from buyers: ask them to share Halloween setup using your product, tag you.
- Send a post-purchase discount for repeat customers: “Your exclusive haunted offer”.
- Retarget last year’s Halloween buyers early (late September) to warm them up for 2025.
Creating ads with Invideo
Since you’re focused on ecommerce and halloween advertising, here’s how you can use Invideo for your campaign:
- Write a script: short, punchy, thematic (e.g., “When the clock strikes midnight… our Halloween sale begins”).
- Use the AI-driven features of Invideo to generate visuals & storyboards—this helps if you’re short on time or resources.
- Produce formats for different channels: 9:16 for TikTok/Reels, 1:1 for Instagram, 16:9 for YouTube/Display.
- Add branded assets and Halloween overlays: pumpkins, ghosts, flickering lights, dark colour palette.
- Add clear call-to-action: “Shop now”, “Grab the deal before midnight”, “Limited stock”.
- Test two versions: one high intensity spooky visual, one brand-aligned playful version.
- Track ad performance and iterate: cut the version with lower engagement.
Key tips to make your campaign hit
- Start early but peak late: Begin teasing in September, build anticipation, then launch full-force in early October.
- Use urgency: Flash sales, countdowns, limited editions keep the audience moving.
- Match visuals to mood: Halloween gives lots of freedom—dark tones, spooky fonts; but don’t stray so far your brand becomes unrecognisable.
- Align offers with product & audience: Costume retailers, décor, treats—they’ll differ. Choose the right angle.
- Be mobile-first: Many shoppers will browse on their phones—ensure site and campaigns look clean and load fast.
- Measure and adapt: Which ad, which segment, which channel is working? Use data to iterate.
- Capture more than sales: Build lists, gain UGC, grow social followings—Halloween campaigns can fuel the rest of the year.
Final word
Halloween offers a rich, playful landscape for ecommerce brands to get creative. With a strong strategy around halloween advertising, you can capture attention, build engagement, and convert more customers.
Use the 46 ideas above to spark your own campaign and lean on tools like Invideo to produce slick, high-impact visuals and video creatives without a massive production budget. The trick is to sell the experience more than just the product, let your brand become the treat.
Start planning now, act with purpose, and make your 2025 Halloween campaign a standout.
